Catering Supplies
Chinastack
A long-established supplier with a dated, hard-to-navigate site. We rebuilt it around their catalogue and deliberately removed online ordering, because that is not how they want to sell.
The business
Chinastack supplies catering equipment and janitorial products, with a long-standing reputation and a large range — including their Platinum Service line.
Where they started
The old site had aged badly. It was not mobile-friendly, it was hard to navigate, and finding anything in the range took more patience than most people have. It also allowed customers to order online, which was not how the business actually wanted to work.
What we built
A modern, clearly structured site organised around product categories and supplier catalogues, so the range is easy to browse on a phone as well as a desktop. We deliberately left out a checkout: the job of the site is to show what they stock and then route people to a call or an enquiry, which is how they prefer to take an order.
What changed
The site now matches the reputation the business already had. Customers can see the range properly, and the ones who are ready to buy are pointed straight at a conversation rather than a basket.
Get started
Tell us what you're trying to fix.
A free call, fifteen minutes, and an honest answer either way — including if we don't think you need a new website.